How does Rare inspire conservation_

By turning average citizens into life-long advocates for the environment.
By giving communities a voice in conserving their natural resources. And by helping individuals better their lives through more sustainable livelihoods.

Our approach_ Rare supports literally hundreds of grassroots conservationists around the world each year—providing them with training, technical support, and resources. They, in turn, inspire conservation among thousands of local residents, decision-makers, and tourists in some of the planet’s most important places for biodiversity.

Sometimes these conservationists are traditionally trained biologists, park managers, and environmental educators. More often they are homemakers, fishermen and farmers, radio DJs, teachers, and small-town mayors. Whoever has the essential passion for environment and commitment to his or her community, region or country.

Their work is hard. They often face tremendous obstacles—from no budgets to natural disasters to political apathy. But these are the people who will continue on, long after international interests and funding have moved to other parts of the globe.

Although Rare’s name and programs have evolved a few times since the organization was founded 30 years ago, the essence of Rare has remained the same: supporting the efforts of conservationists around the world to save magnificent natural landscapes and irreplaceable wildlife.



 
 
Pride campaign manager, Gonzalo del Carpio, and a local schoolboy, in El Triunfo Biosphere Reserve, Mexico. RARE

Putu Sarilani Wirawan, Pride campaign manager, poses with one of her puppets in the Togean Islands, Indonesia. RARE

Suliasi Lau, a Pride campaign manager in Kadavu, Fiji, displays a poster from his 2002 campaign. RARE